At the Product of the Year Awards 2025, Sydnie Christmas delivered a jaw-dropping performance of Believer that didn’t just light up the stage—it shook the entire venue.
From the very first note, the crowd was electrified. Sydnie’s powerhouse vocals soared effortlessly through the song’s demanding high notes, each one packed with raw emotion and precision. The energy in the room was palpable, with the audience swept up in the sheer force of her performance.
The annual awards ceremony, known for celebrating the most innovative products of the year, had its fair share of excitement and surprises. But it was Sydnie Christmas, the reigning winner of Britain’s Got Talent 2024, who stole the show. With a commanding stage presence and an unstoppable voice, she proved once again why she’s one of the most thrilling performers on the rise.
Watch her unforgettable performance below!
